SENSICAL NAMES JEFF SKAGGS, HEAD OF SALES & BRAND PARTNERSHIPS AND MICHELLE KIM, HEAD OF GROWTH MARKETING
Common Sense Networks, Parent Company of Free, Age-Appropriate Streaming Service for Kids 2-10, Taps Industry Vets To Lead Key Business Units
Los Angeles, December 13, 2021 -- Common Sense Networks, parent company of Sensical, the free, age-appropriate streaming service for kids 2-10, today announced the recent addition of two new executives: Jeff Skaggs, Head of Sales & Brand Partnerships and Michelle Kim, Head of Growth Marketing. Eric Berger, CEO of Common Sense Networks, said the hires are part of the company's continued goal to accelerate growth of the ad-supported destination which rolled out this past summer and has been touted for its game-changing approach to creating digital media experiences for children.
Skaggs, an industry leader with over two decades of experience building and leading high growth Sales teams in the Digital Video space, will utilize his Multi-Channel Network experience to fuel the monetization of Sensical's unique Creator Network across platforms and devices. He joins Sensical from BroadbandTV (BBTV), where he was Head of Entertainment & Gaming. In his role at the world's largest MCN, one that represented 5000+ multi-platform digital creators, Skaggs led Direct Sales for the Western US region, and spearheaded the go-to-market strategy for BBTV's Kids & Family (Hooplakidz), Gaming (TGN), and Music (Opposition) verticals. Prior to BBTV, Jeff led the Western Sales regions for two other major Multi-Channel Networks, VEVO and Fullscreen. While at Vevo, he helped guide the West to its first $100M year of ad revenue. While at Fullscreen, Jeff oversaw multiple award-winning brand integrations and a 900% increase in regional revenue over four years, contributing to Fullscreen's acquisition by Otter Media in 2018. He received his MBA from The University of Notre Dame's Mendoza College of Business and graduated from The University of Texas at Austin with a degree in International Business. He lives in the Los Angeles area with his wife, Katherine, and their four sons.
Michelle Kim, based in Los Angeles, is a data-driven and creative performance marketer with a proven track record in implementing marketing strategies within digital space. She will be responsible for spearheading customer acquisition for the streaming platform and joins Sensical after a decade at Match Group where she successfully built and scaled paid media channels across the portfolio as their senior marketing manager, where she led the team to double-digit year over year revenue growth. Prior to Match Group, Michelle was a partner and a technology manager at Yodle (acquired by Web.com), a digital agency for small and medium businesses. She graduated from Carnegie Mellon University's Tepper School of Business where she earned a BS in Business Administration. She lives in Los Angeles with her family and beagle.
Free to explore, free to learn, and free to watch, Sensical, from Common Sense Networks, is a new streaming service for kids offering thousands of entertaining, age-appropriate videos and podcasts featuring characters and creators that children love. Inspired by the expertise of Common Sense Media, the ad-supported service features content for three distinct age groups -- ages 2-4 (Preschool), 5-7 (Little Kids), and 8-10 (Big Kids) -- all screened by experts and filtered through a rigorous, proprietary rubric based on the most comprehensive child development research available. Grounded in science, the topic-driven, 60+ channel service is certified by the kidSAFE+ ® COPPA Seal Program and offers families an algorithm-free, worry-free OTT destination via an array of streaming devices, smart TV manufacturers, and mobile devices. Follow us @SensicalTV on Twitter, Instagram, and Facebook.
About Common Sense Networks
Setting a new benchmark in children's digital media, Common Sense Networks supports kids' social, emotional and cognitive development by creating engaging, age-appropriate experiences that empower them to do and be more. Common Sense Networks meets children where they are with a broad and inclusive range of safe, family-facing services and curated content initiatives including streaming video options like Sensical, a newly launched free, topic-based streaming service for kids 2-10 inspired by the work of Common Sense Media, a trusted resource to parents for almost two decades. In addition, Common Sense Networks, a for-profit affiliate of Common Sense Media and a Public Benefit Corporation, proudly aligns with leading brands and media entities like TikTok to reimagine their existing platform approach and activate meaningful and lasting change in the kids' media ecosystem. Follow us @commonsensenets on Twitter and Instagram.
Sheila Feren Thurston/Emily Hunter
FerenComm for Common Sense Networks